Anyone even remotely interested in fashion would know that while florals and pastels are current trends people are coveting, blogging is the trend reigning supreme in the industry. But what is with this new found obsession with bloggers, blogging in general? Let me Alexis J. break it down for you.

Some might say that bloggers are the shiny new toy that the industry can’t get enough of because, well, it’s shiny and new. But that doesn’t explain why the rest of the fashion enthusiasts are so enamored by blogging.

Richard Avedon , 1995 Mr and Mrs Comfort All rights reserved .. Photos manipulated by WSV

Here is the main reason why:

Bloggers tell you the truth.

Sure, Vogue might say that XYZ new designer is fabulous and his/her designs are just what you need to be in the “in” crowd but bloggers are the only ones who will turn around and tell you that while said designer may be the “in” thing right now, his/her $1000 garments are complete rip-offs and the quality is nowhere near as good as they claim.

The honest truth: That is what people want and that is what big time magazines/websites have stopped giving us. Don’t believe me? Head over to Vogue UK.com and go through the various show reports. Save the Lindsay Lohan for Ungaro collection, none of them has gotten a bad review per say. Now, I get that they want to gush over how amazing the latest Oscar de la Renta gowns are or how utterly fabulous the latest Dior mini-dresses are, but how can anyone possibly love each and every one of the 28947942 shows out there? They can’t.

But when you are being handed out weekly “care packages” and “samples” who would dare turn around and say “Well, thanks for giving me $5000 worth or merch but I am so sorry to inform you that your collection sucks.”

Bloggers, that is who. Sure, receiving free things and being sent the best of ever collection isn’t something a blogger would turn down, but in the end, they will tell you the truth about the products. The fear of never being contacted by the said merch-giver isn’t something that stops bloggers from saying what they really feel.

Say, when was the last time you read an article telling you about all the various things wrong the fashion industry really is? Sure, you read an odd “Models below eighteen shouldn’t be allowed in this industry, it ruins their childhood” or an “Eating disorders are extremely commonplace now-a-days and the fashion industry is the one to blame for that” here and there but never an article talking openly about the industry’s (various) flaws.

Bloggers however, do talk about things like this and as I have said before, their honesty is, pardon the cliché, ever so refreshing.

And that is what makes them the go-to people for any fashion related issue.

While this may be the major reason for the sudden shift from magazines to blogs, money is the second issue. Why pay XYZ amount for a magazine that only comes out once, maybe twice a month when you can get instant fashion updates every few days?  I can’t think of any reason why. Ever since I started blogging and discovered the various blogs out there, I have bought two or three magazines. And this is coming from a person who used to rush to markets at the beginning of every month and buy every fashion magazine available at the stall.

Whatever be the reason, blogs are now replacing magazine faster than lightening and I for one couldn’t be happier; not just as a blogger but also as a fashion-lover who doesn’t want to see just the sparkly side of fashion.

 

Alexis J.

“Extremely passionate about fashion, Alexis Jefferson is a 16 year old style and fashion writer who lives, eats and breathes fashion. Obsessed with shoes, this aspiring Carine Roitfeld writes for several online publications and websites including her  blog Candid Couture - candidcouture.com//